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Comprehensive, multi-strategy community interventions can reduce alcohol-related
problems. Research based prevention training provides theory, methods, and programs
that guide communities in developing effective prevention approaches. If you would
like to schedule a Merchant Education training, Youth in Action training or Social Marketing training in your
area, please contact
Stephanie Southall.
Joint Merchant Education
Stephanie Southall (Underage Drinking Prevention Specialist) and Biddy Bostic
(Synar Compliance Specialist) have begun a joint alcohol and tobacco merchant
education project. The purpose of the project is to provide community
organizations with information and tips to pass on to retailers to reduce sales
of alcohol and tobacco to underage customers, thus limiting the retail access of
these products to youth. Important documents related to merchant education are
listed below. If your organization is interested in participating or needs
more information please contact
Stephanie Southall
Youth Environmental Strategies
Youth Environmental Strategies (YES) are designed to reduce the social and retail availability
of alcohol to minors. This goal is achieved by bringing young people together with
adult community partners and law enforcement to work towards changing laws, strengthening
enforcement, and advocating through the media. Teams of young people execute
these strategies that will produce measurable
outcomes. Activities include alcohol purchase surveys, compliance checks,
shoulder tap surveys, merchant education, and sticker shock.
For more information or to schedule a Youth Environmental Strategies training,
e-mail Stephanie Southall.
Social Marketing
Social Marketing is the application of marketing strategies to
help address social problems and produce voluntary behavior change within a targeted
audience. Social marketing covers the concepts, strategies, and processes of social
marketing for communities to create messages to motivate positive action and develop
strategic partnerships with community resources. Youth selected to create messages
will learn more about social marketing.
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